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April 23 2017

lordminx
11:18
I'm going to quote myself verbatim from my previous twine on the matter, The Problems With Comics, as to what exactly the deal is with Captain Marvel, Marvel, and Marvel's marketing.

"Let's talk a little recent comics history. Currently, Captain Marvel is not a great selling comic. She's frequently outsold by the character who is, in canon, inspired by her in the first place - Ms. Marvel/Kamala Khan. But Marvel's interested in pushing her, in giving her frequent relaunches and renumberings, largely in part to the fact that she has a movie coming up.

The first writer on hand for this iteration of Captain Marvel was Kelly Sue DeConnick. Kelly Sue DeConnick is no fool about the comics industry. She knew that, at the time, Captain Marvel stood little to no chance of succeeding, and would most likely get cancelled in about 12 issues, maybe a little more, maybe a little less. Such is the fate of many comics, be they ones with new representation like Kamala Khan, or even relaunches of very old material like Challengers of the Unknown. If you're not a character that the core market, the people who buy every week and have been buying for years, decades, already buy, the odds of you surviving are incredibly slim.

So, in order to help her own book out, KSD got talking. She talked about pre-orders. And she started, essentially, a pre-order campaign for her book, to help bolster its sales, and avoid a very likely early cancellation, since Carol was very much not an a-list character, nor was Marvel as interested in pushing her regardless of sales until the movie announcement dropped.

Here, her post on the direct market, pre-ordering, how to do it, all that, is still up. You can read it here.

Here's the thing: DeConnick did this of her own volition. DeConnick promoted and campaigned for her comic. DeConnick took the time to thoroughly explain the direct market, the pre-ordering system, how it works, why, and how to order your comics through it so your purchase is actually counted, to her fans, and to try and reach out to potential new fans, or just to people who, in general, didn't know this was how the print comics market works.

Which is, I'd wager, the majority of people with an interest in comics. From the casual, to even some hardcore fans with a deep knowledge of comics continuity, the system is not well known at all.

Now, it's very good that she did all this campaigning and this hardwork for her book, really put in the time and effort to boost Captain Marvel on her own.

But that's also just it: She did it on her own.

She was working for Marvel, one of the largest comics publishing businesses, one of the longest lasting, with the most resources in their hands to advertise and campaign for comics, to explain the pre-order system to readers, to do everything with regards to promoting and selling comics...

And it wasn't them who campaigned for the book, hyped the book, explained the pre-order system, and how to order through. It wasn't Marvel, the very company publishing her, with supposed the greatest interest in seeing their comics succeed, who explained all that, who put in that marketing and campaigning work.

DeConnick did it."

There's something else we've learned since then, though, about DeConnick's efforts to promote a book she didn't even have ownership over.



She paid for all the stuff to market her book with her own money. Marvel did nothing here to help her. All the efforts to make that book succeed are down to her and the fans who were brought onto it.

The book already sells less than Ms. Marvel in the direct market, and regularly so. Marvel constantly relaunches and renumbers her book, trying to make her an A-lister for real this time, even though when Civil War II came out - a character that she was one of the two main characters of - it only boosted her own book's sales from 23k to 28k. And temporarily so. After Civil War II, Carol's got another new volume, and at issue 3, she's back at 28k. The event boost has given her no longlasting growth in readers at all. At most it replaced readers that were leaving with new ones, creating a null impact.

But imagine if Kelly Sue DeConnick didn't put all this time and effort and money into promoting the book, long before there was an announced Captain Marvel movie. 2 years beforehand, in fact. With no guarantee of success and no backing from Marvel to help her, she did all this promotion work, and significantly increased the books sales, and stability.

If she hadn't... well, instead of being at 28k now despite supposedly constantly sales boosting events, crossovers, relaunches, variant covers and whatnot, I can figure that number would be a good deal smaller. Thing is, I did some looking. And every single volume of Captain Marvel starting from KSD's run hits about 27-28k in sales by issue 3. That's surprisingly consistent.

Despite a movie announcement and all the other gimmicks Marvel has tried, she hasn't been able to grow her direct market readership enough to be the sales heavy hitter they want her to be - haven't been able to do the same with Iron Man, either, who they've been trying to make a bigger deal of all the way back since the original Civil War.

But! Without all that marketing effort from DeConnick... I bet that 28k for issue 3 from volume to volume wouldn't exist at all. Shrink and shrink and shrink.
— From Shut The Fuck Up, Marvel, a Twine game/article by Colin Spacetwinks.

April 21 2017

lordminx
16:06
Reposted fromgruetze gruetze
lordminx
16:06
Reposted fromgruetze gruetze
lordminx
16:05
2665 ba46 500
5
Reposted fromoelsen oelsen viagruetze gruetze
16:00
Play fullscreen

thatsthat24:

ask-ickle-mod:

cockaspiel:

shiropoint:

This is mesmerizing to watch.

actually physically painful to watch because you know months were spent masking all those frames for each of the kajillions of transitions in this

Holy………..shmokes…….

15:59
8165 c891

BED BED BED BED BED BED BED BED BED BED

15:58
1059 9da5

rickmoony:

newcrunchyp0rnflakes:

Well… the rains gotta stop somewhere

Oh my god, someone has footage of it! I remember one time my dad, lil brother, and I were leaving a Ryan’s. We were waiting for a chance to hop onto the road and in the distance we just saw everything turn grey. We saw it come closer and closer and come to find out it was rain!

It was just a wall of rain - the end of the rain, really. I’ve never seen it again, but it’s so cool to see footage of the edge of rain!

Reposted frommarvinetta marvinetta viaaren aren
15:58
4072 d1fa 500

Reblogging for the poem at the end.

yournewfriendshouse:

zinglebert-bembledack:

agoodcartoon:

digitaldiscipline:

magistrate-of-mediocrity:

dr-archeville:

bogleech:

kramergate:

micspam:

ghostsnif:

sciencevevo:

agoodcartoon:

Guys who complain about the friendzone often don’t care about their female friends’ personal boundaries, forcing their female friends build more walls up. A good cartoon.

- submitted by Gene

why is he tearing down a wall with an axe

i hate it when your put in the friendzone and made to tear down a wall

Mr. Gorbachev…tear down this friendzone

how you gonna draw some shit that makes you look like Jack Nicholson in The Shining and still feel like you’re the victim

I DON’T *CHOP* UNDERSTAND *CHOP* WHY *CHOP* YOU CAN’T *CHOP* JUST *CHOP* LET ME *CHOP* BONE YOU *CHOP* ON AN INDEFINITE *CHOP* EXCLUSIVE *CHOP* BASIS *CHOP* WHEN *CHOP* I’M *CHOP* SO *CHOP* NIIIIIIIIIIIICE *CHOP*

“I’m going to wall you up now, Fortunato.”

“Ha ha, and then what? ;) ”

“For the love of God, Montresor!”
-Cask of Amontifriendzone, Edgar Allan Poe

Incessantly, I heard a smacking,
as of some entitled dipshit whacking,
whacking on my chamber door.

Resignedly, I placed another layer,
voicing a quiet, repeated prayer,
“This dude thinks he’s a player,
but I am not a point to score,
he should fuck off and bother me no more.”

Quoth the friendzoned, “Fucking whore.”

- The Craven, by Edward Allen Bro

edgar allen bro

Oh my god

holy shit

lordminx
15:55
Reposted fromgruetze gruetze
15:54
9100 677d

guayyaba:

wildland-hymns:

ultrafacts:

How on earth would you feed a city of over 200,000 people when the land around you was a swampy lake? Seems like an impossible task, but the Aztec managed it by creating floating gardens known as chinampas, then they farmed them intensively.

These ingenious creations were built up from the lake bed by piling layers of mud, decaying vegetation and reeds. This was a great way of recycling waste from the capital city Tenochtitlan. Each garden was framed and held together by wooden poles bound by reeds and then anchored to the lake floor with finely pruned willow trees. The Aztecs also dredged mud from the base of the canals which both kept the waterways clear and rejuvenate the nutrient levels in the gardens.

A variety of crops were grown, most commonly maize or corn, beans, chillies, squash, tomatoes, edible greens such as quelite and amaranth. Colourful flowers were also grown, essential produce for religious festivals and ceremonies. Each plot was systematically planned, the effective use of seedbeds allowed continuous planting and harvesting of crops.

Between each garden was a canal which enabled canoe transport. Fish and birds populated the water and were an additional source of food. [x]

image

(Fact Source) For more facts, follow Ultrafacts

This is literally so cool. Not only does it contribute to spacial efficiency, but the canals would easily keep pests, weeds, and possibly even diseases out of the respective plots. Companion planting and bio-intensive planting would be so much easier. Water-wise systems would be inherently present. Plus it looks so super neat aesthetically. I am just all about this.

Indigenous civilizations invented sustainable development way before there was a term for it.

Reposted frombwana bwana viaCarridwen Carridwen
15:53
8841 4c7c 500

fleur-de-maladie:

i think im overqualified for this position

lordminx
15:52
8485 1cfa 500
Reposted fromlokrund2015 lokrund2015 viaCarridwen Carridwen
lordminx
15:52
0566 6183 500
Reposted fromkrzysk krzysk viaCarridwen Carridwen
15:59
8165 c891

BED BED BED BED BED BED BED BED BED BED

15:58
1059 9da5

rickmoony:

newcrunchyp0rnflakes:

Well… the rains gotta stop somewhere

Oh my god, someone has footage of it! I remember one time my dad, lil brother, and I were leaving a Ryan’s. We were waiting for a chance to hop onto the road and in the distance we just saw everything turn grey. We saw it come closer and closer and come to find out it was rain!

It was just a wall of rain - the end of the rain, really. I’ve never seen it again, but it’s so cool to see footage of the edge of rain!

Reposted frommarvinetta marvinetta viaaren aren
15:58
4072 d1fa 500

Reblogging for the poem at the end.

yournewfriendshouse:

zinglebert-bembledack:

agoodcartoon:

digitaldiscipline:

magistrate-of-mediocrity:

dr-archeville:

bogleech:

kramergate:

micspam:

ghostsnif:

sciencevevo:

agoodcartoon:

Guys who complain about the friendzone often don’t care about their female friends’ personal boundaries, forcing their female friends build more walls up. A good cartoon.

- submitted by Gene

why is he tearing down a wall with an axe

i hate it when your put in the friendzone and made to tear down a wall

Mr. Gorbachev…tear down this friendzone

how you gonna draw some shit that makes you look like Jack Nicholson in The Shining and still feel like you’re the victim

I DON’T *CHOP* UNDERSTAND *CHOP* WHY *CHOP* YOU CAN’T *CHOP* JUST *CHOP* LET ME *CHOP* BONE YOU *CHOP* ON AN INDEFINITE *CHOP* EXCLUSIVE *CHOP* BASIS *CHOP* WHEN *CHOP* I’M *CHOP* SO *CHOP* NIIIIIIIIIIIICE *CHOP*

“I’m going to wall you up now, Fortunato.”

“Ha ha, and then what? ;) ”

“For the love of God, Montresor!”
-Cask of Amontifriendzone, Edgar Allan Poe

Incessantly, I heard a smacking,
as of some entitled dipshit whacking,
whacking on my chamber door.

Resignedly, I placed another layer,
voicing a quiet, repeated prayer,
“This dude thinks he’s a player,
but I am not a point to score,
he should fuck off and bother me no more.”

Quoth the friendzoned, “Fucking whore.”

- The Craven, by Edward Allen Bro

edgar allen bro

Oh my god

holy shit

lordminx
15:55
Reposted fromgruetze gruetze
15:54
9100 677d

guayyaba:

wildland-hymns:

ultrafacts:

How on earth would you feed a city of over 200,000 people when the land around you was a swampy lake? Seems like an impossible task, but the Aztec managed it by creating floating gardens known as chinampas, then they farmed them intensively.

These ingenious creations were built up from the lake bed by piling layers of mud, decaying vegetation and reeds. This was a great way of recycling waste from the capital city Tenochtitlan. Each garden was framed and held together by wooden poles bound by reeds and then anchored to the lake floor with finely pruned willow trees. The Aztecs also dredged mud from the base of the canals which both kept the waterways clear and rejuvenate the nutrient levels in the gardens.

A variety of crops were grown, most commonly maize or corn, beans, chillies, squash, tomatoes, edible greens such as quelite and amaranth. Colourful flowers were also grown, essential produce for religious festivals and ceremonies. Each plot was systematically planned, the effective use of seedbeds allowed continuous planting and harvesting of crops.

Between each garden was a canal which enabled canoe transport. Fish and birds populated the water and were an additional source of food. [x]

image

(Fact Source) For more facts, follow Ultrafacts

This is literally so cool. Not only does it contribute to spacial efficiency, but the canals would easily keep pests, weeds, and possibly even diseases out of the respective plots. Companion planting and bio-intensive planting would be so much easier. Water-wise systems would be inherently present. Plus it looks so super neat aesthetically. I am just all about this.

Indigenous civilizations invented sustainable development way before there was a term for it.

Reposted frombwana bwana viaCarridwen Carridwen
15:53
8841 4c7c 500

fleur-de-maladie:

i think im overqualified for this position

lordminx
15:52
8485 1cfa 500
Reposted fromlokrund2015 lokrund2015 viaCarridwen Carridwen
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